Business Growth Archives

The Basics of Finding New Sources of Business: Part 2

By Laura Stees, CPA|2022-05-04T15:45:41-07:00May 4, 2022|Categories: Business Advice|Tags: Acquisition, Business Growth, Joint Venture, Merger, Partnerships|0 Comments

Welcome to the second part of our two-part series, “The Basics of Finding New Sources of Business.” In Part 1 of this series, we explored various ways to grow your business, including increasing customer spend, diversifying, and increasing market share.

In this part, we seek to inspire more ideas for driving growth through disruptive innovation, alliances, and partnerships. Then we wrap up this series by taking a quick look at how to analyze your company’s strengths so you can leverage them to grow in the right direction.

As we explained in Part 1, growth is essential not only for a business to succeed but, more important, for its very survival. As the old saying goes, “If you’re not growing, you’re dying,” and that’s especially true for small businesses. If you’re not actively pursuing customers, a competitor will be chipping away at your consumer base until the entire foundation of your business crumbles. This series might inspire you, but only you can do the difficult and creative work to make growth happen.

Growth Through Disruptive Innovation

One great way to quickly grow a business is through disruptive innovation — introducing a new product or service to a market that makes traditionally successful products or services in that market obsolete.

Two familiar examples of disruptive innovation

Here are a couple examples of disruptive innovation that you’ll probably recognize:

The first digital cameras were low on functionality and didn’t match the quality of traditional film cameras. The leading camera manufacturers, including Kodak, continued to manufacture and market cameras that used film. This of course left a massive opening for smaller consumer electronics manufacturers to nearly supplant their larger and more entrenched counterparts. Since then, smartphones have made traditional digital cameras nearly obsolete.
In its early days, Amazon.com disrupted traditional bookstores, using the Internet and traditional delivery services to make it far more convenient and less expensive to purchase books. It has continued to disrupt the publishing industry with its Kindle reader and self-publishing services, making it possible for authors to publish and sell directly to readers.

Principles of disruptive innovation

Several factors make disruptive innovation possible. By understanding these factors, you have a better chance of identifying the soft underbelly of large companies and taking advantage of their susceptibilities: Continue reading… Continue reading… Continue reading…

The Basics of Finding New Sources of Business: Part 1

By Laura Stees, CPA|2022-04-28T17:18:04-07:00April 28, 2022|Categories: Business Advice|Tags: Business Growth|0 Comments

Frequent readers of our blog may recall that in How to Grow Your Business: 4 Surefire Methods, we suggested that the primary causes of business failure are often related to cash flow (more cash flowing out than flowing in), poor money management, slow or non- existent growth, and a decline in sales and revenue.

Business growth, as it turns out, is the heartbeat of success. The more business you conduct, the more revenue you generate. The more customers or clients you have, the less likely your business will fail if you happen to lose a few. The broader your market, the less susceptible your business is to market changes. And the happier your customers are, the more your business is worth when you decide to sell.

As a business owner, you want to be constantly finding or creating new sources of business. But how?

In Part 1 of this series, we dive deep into the basics of growth and explore how to grow your business by increasing customer spend, diversifying, and increasing market share. In Part 2, which we’ll publish next week, we introduce a few more ways to grow your business — including through disruptive innovation and by pursuing alliances and partnership opportunities. Finally, we look at how to analyze your business’s strengths so you can leverage and build on them to grow.

So, let’s get started.

Business Growth Basics

Business growth is about expanding your business in some way — increasing revenue or profitability, your customer base, your market share, your physical size or geographic coverage, your executive and/or support staff, or some other aspect of your business.

To understand business growth basics, you just need to know Continue reading… Continue reading… Continue reading…

How to Grow Your Business: 4 Surefire Methods

By Office Staff|2021-06-03T15:26:10-07:00June 3, 2021|Categories: Business Advice|Tags: Business Growth, Lead Scoring, Mission Statement, Pricing, Sales System, Unique Core Differentiator|0 Comments

Congratulations! You have built and launched a business. You’re a member of a very select group of individuals. According to the U.S. Bureau of Labor Statistics, of the approximate 209 million working-age people in the U.S., only about 10 percent are self-employed, which includes four percent who own their own business and have employees working for them.

If your business is more than a year old, you’ve crossed a major threshold — more than a fifth of new businesses close after their first year in operation. By the fifth year, the failure rate hits 50 percent.

The main cause of new business failures? Cash flow — more cash flowing out than flowing in. Some of that is due to poor money management, but part is also due to slow or non-existent growth, or even a decline in sales and revenue. Strong growth can drive success even when a business isn’t careful about spending.

The problem is that while entrepreneurs are often superstars when it comes to starting a business, they’re often lousy at managing and growing a business. They may not even be aware of the four ways to grow a business and increase its value.

The 4 Ways to Grow a Business

You can find all sorts of ways to grow a business, but they all boil down to the following four:

Increase your number of good customers.
Increase repeat sales.
Increase average sales value.
Make each business process more effective.

Yes, that’s it. Four ways to grow your business.

If you’re thinking we missed one — cutting costs — technically speaking, that won’t grow your business. Cutting costs increases profitability, but not revenue. It improves the value of your business only if you reinvest the savings toward growing your business in one of the four ways mentioned above. Instead, if you look at costs through the lens of making your business processes more effective, your focus will be to make sure that every dollar of cost becomes an investment. And investments, not costs, generate returns!

In this post, we bring you up to speed on these four fundamental ways to grow your business and introduce you to a few common approaches for each. We don’t go into detail because every business and business owner/manager is different. We can take a deeper dive and explore specific techniques when we meet with you personally to discuss your business.

Method 1: Increase Your Number of Good Customers

Customer acquisition is where most business owners initially focus on growth. It’s known as the “front end” of marketing because it’s about identifying and connecting directly with prospective customers.

While your business has many techniques available for winning new customers, here we focus on the five biggies: Continue reading… Continue reading… Continue reading…